The title that will be used for newly created issue. This string will also used when Hudson updates an existing issue.

You may include environmental variables, referred to by ${ENV_VAR_NAME}, that will be interpreted at runtime in this field.
For example, your title might be "Hudson build failed for ${JOB_NAME}.".
See the list of available environment variables.

Adding environmental variables -- ${BUILD_ID}, for example -- that change between runs will cause new issues to be opened whenever the build fails. Alternatively, choosing a title that will not change between runs will insure that all build status activity is directed to a single tracker issue.